Despite their very short history, the organization is already looking for more initiatives to support philanthropically. As such, their focus is currently on financial literacy programs as those constitute the essence of their business model. While there may not be a specifically organized process regarding that yet, it is evident that the company is planning on taking its CSR involvement seriously.

In the words of Smeetha Ghosh, Co-Founder and Marketing Director, Cashee: “Giving is a big part of Cashee and we would like to teach children how to save to give to the less fortunate as well. We hope to be able to make ourselves and Cashee good examples of this practice. As we go about our daily busy lives, it takes conscious effort to sit down and think about giving – to whom, how much, etc. Most times, this falls at the bottom of the priority list. Through Cashee we want to raise awareness about giving, to both kids, parents, and even ourselves.”